Experience Enhances Art Culture Identity? A Correlative Research on Aboriginal Culture Events and Images of Travelers

Before the Han Chinese immigration began in the mid-1600s, Taiwan was inhabited by people belonging to the Austronesian race, the members of which lived in a vast area extending from Madagascar in the west to Hawaii and Easter Island in the east, and from New Zealand in the south to Taiwan in the north. Taiwan's aborigines are believed to have come from the Malay archipelago in different waves about 6,000 years ago at the earliest and less than 1,000 years ago at the latest. Since their languages are very different--more varied than those of the Philippines--some scholars suggest that Taiwan is the original homeland of all Austronesians. Archeological findings indicate that Taiwan had been inhabited by other people before the current aborigines came. In order to preserve the aborigines in Taiwan, central and local governments are aggressive to promote and extend those aboriginal commodities which stand for unique national culture. The central government tries continuously to incubate aborigine artists, works, and preserve culture for these years; the locals, they budget aborigines subsidy to hold cultural activities to create tourism industry, for example, the annual Harvest Festivals. In recent years, this strategy has been succeed in promoting domestic residents and foreign tourists commercial values and creating cultural identify with Taiwanese residents. The research finds those who owned traveling experience in aboriginal parks, or villages, are with stronger motivation to accept aboriginal culture. They will be motivated to purchase aboriginal commodities, or enhanced to concern future aboriginal culture. The method of cultural value created is not only impressed by images, but is to experience aboriginal culture to develop individual purchasing motivation. A lot of critical factors will influence customers to accept aboriginal culture, and believe they are special and unique.